Techno vs Retro - Second Wind Road - Co2 - Hand Pump

Jimmy Ricatello dueling Gord Fraser

On July 25, 2008, Genuine Innovations shot a new video at Fairwheel Bikes in Tucson, AZ. The premise of this video was new vs. old, retro vs. techno, and Pumps Great vs. Quick Filling. We gathered up a pile of dedicated cyclists, shop rats, tri-guys (and gals) and staged a battle of ideals. Gord Fraser lead the retro movement and Jimmy Ricatello was the leader of the techno’s.

The battle was over a most profound issue, tire repair. The retro’s can only use a bicycle hand pump and the techno’s have to have their CO2 inflator. The confrontation gets ugly and friends become foes. It pits Leather helmets against aero helmets, Lycra vs wool, retro rides vs time trial machines. Co2 cartridges fly, pumps handles extend, heads get bashed. Gord wails on Jimmy, Jimmy throttles Gord, a nun battles a cowboy and then slugs a mariachi. All the while, the beautiful and multi talented presenter, Moe, models the product on the counter top.

Marty Mares hollers, “Hey!!! Everyone knows Genuine Innovations Second Wind Road can satisfy everyone. It’s a hand pump and CO2 inflator. Can’t we all just get along?” Silence rolls out across the shop floor…good tidings, love and happiness erupts from the chaos.

CUT and it’s a WRAP! 4 hrs of geekiness equals 60 seconds of fame!

Written by: Erik Williams, (Mariachi) info@co2pros.com